J. ALLEN FURNITURE

THE PROJECT

We love the meaning behind the name of this company, because it's named after the owner's grandfather. When the owner first contacted us he sent us a drawing of what he wanted the logo to look like, but once he saw it in a digital format he decided that it wasn't the look he was wanting. He then gave us free range to do what we thought would be best for his business. Since the business was making rustic wooden furniture, the tree was the icon of choice. It ended up also working well as a submark that he could use on his custom furniture.